Have a genius app idea 📲 and no clue how to actually make an app? Maybe you’ve already built an app but it’s not doing quite as well as you imagined it would? Have no fear and keep reading, the answer might be simpler than you think.
Note: Skip to the very end of the post for the promised book title or keep reading to understand why we’re recommending that specific book.
Creating and releasing an app can be tricky.
An app is a digital product and because digital products are technically easier to create than physical ones (you’re not dealing with choking hazards, overseas factories etc.) it’s easy to get frustrated when your app launch is met with a lackluster response or worse, bad reviews!
"C’mon people, don’t you know how much work went into this while you were watching Netflix!?”
Reading this book will save you from making many costly mistakes like these two big and very common ones:
Big mistake #1:
Trying to create the perfect, complete, release-worthy product.
Big mistake #2:
When assumptions within the app’s user experience are based on the founder’s own thoughts, experience and personal preferences without market feedback or validation. This is a super common scenario because our ideas typically come from our own pain points, however, we can’t assume that our pain points are shared by the masses unless we validate our hypothesis through feedback before investing months of our time.
Because apps, being digital products, are much easier to revise post-launch than something like a blender (when China ships you 3000 blenders, you’re kind of stuck trying to sell through that model for a WHILE 😬), but the beauty of apps lies in the minimum viable product (MVP) release and the subsequent rapid "iteration process” #buzzwordsfordays because guess what — an app is actually NEVER “done”. 🤯
Before your inner perfectionist throws a tantrum.
Take a breath and read “The Lean Startup” by Eric Ries. This book is a must for anyone considering getting into the app space.
"Most startups fail. But many of those failures are preventable. Rather than wasting time creating elaborate business plans, "The Lean Startup" offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it's too late. A scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever." > Goodreads
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